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6:38pm 13th February 2013

Men in West Norfolk and Wisbech are under pressure on Valentines day to get it right today with flowers and chocolate - but some may be feeling stressed about it for the wrong reasons.

1 in 6 men are thought to suffer domestic violence and Cambridgeshire Police are launching a new campaign to get them to come forward.

It's thought abuse against male partners is massively under reported because they feel too embarressed or ashamed to ask for help.

Detective Inspector Alan Page spoke to KLFM about the issue and said people assume that because men are bigger it may not be a problem.

"You can cut someone with a knife, hit them with a saucepan, there are a variety of ways women can hurt men despite the size difference. I have dealt with men who will just take it, because they know that if they were to fight back, because they are so much bigger than the female, they could really hurt them."

A poster campaign will run in men's toilets and changing rooms. Police will also use Facebook to reach out to men online.

There is lots of help available if you are suffering domestic abuse.

You can get help here:

ManKind initiative - 01823 334244
Men's Advice Line - 0808 801 0327
Everyman Project - 0207 263 8884
National Domestic Violence Hotline - 0808 2000 247
Ashiana Project:  0208 539 0427. Advice and support and safe housing for South Asian, Turkish and Iranian women fleeing domestic abuse or forced marriage.

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