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With 57% of the whole of West Norfolk choosing KLFM*, we are the premier advertising medium in West Norfolk & Wisbech.

The award-winning KLFM arrived on the 96.7 frequency in September 1992 and it has never looked back.

With an excellent mix of music from the past four decades blended together with knowledgeable local presenters who really know the area inside out, the station has enjoyed a huge following from day one.

One of the station's real strengths is the quality and regularity of it's local, national and international news service – it is often referred to as ‘an essential part’ of its listeners lives.

This is combined with a comprehensive and consistent up to the minute range of traffic and travel reports that really keeps West Norfolk and the Fens moving.

The broad range of demographics that enjoy KLFM ensures that advertisers are really able to reach the highest number of potential customers living in the KLFM transmission area.


Airtime - Delivering more customers

We will produce a bespoke commercial, designed to drive potential new customers to your business.

Sponsorship - Branding

Sponsorship of a feature or programme is a cost efficient way to target a specific market with a high frequency branding message. Repetition builds reputation.

Promotions - Launching a new product/service/ business

A bespoke promotion to engage our audience (your customers) in a fun, showbiz way, highlighting your key message.

Creative - Identity

Our Creative Consultants will work with you to develop a unique identity/brand for your business.


The figures that matter

KLFM is regularly listened to by 88,000 people across our area*.

KLFM reaches 56% of all available ABC1s in our area, and 59% of C2DEs*.

82% of housewives with children listen to KLFM*.


KLFM - Broadcasting loud and proud across West Norfolk

This is a map of our official Total Service Area, and all the areas we cover on FM. Don't forget, we also cover the entire globe online too!



Get in contact

We'd love to hear from you, and are happy to answer any questions and have an informal chat about how we can help you and your business.

Give us a bell

You can contact the team, during office hours on 01553 772777

Drop us an email

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Statistic Sources

* Over 13 weeks (unless stated otherwise). Adults 15+. Source: RAJAR Q3 2014 KL.FM TSA). Predicted Cumulative Audiences.


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