WHY CHOOSE RADIO?

Efficient Targeting
Different stations attract different listeners and this station is listened to locally.

Reach People At Relevant Times & Places
Such as the school run, heading out shopping, surfing the net, getting ready to go out on Friday nights, and so on. Even on mobiles & the internet.

One of Lowest Ad Avoidance
Radio has one of the lowest levels of ad avoidance - people rarely switch stations to avoid an advert, although they turn the page in a paper easily.

Radio is Intrusive
What other medium can you be subjected to in the shower? Potential customers must stop and read a printed message unlike radio.

Radio drives response
Radio has always been a strong "call to action" medium, and this is even more true in a world where consumers access brands via the internet.

Source www.rab.co.uk and www.radiocentre.org.uk