Stay safe around the water this summer

Swim Safe

It’s hot, it’s sunny and that water looks so inviting. But sadly we know what can happen when you aren’t careful around the open water in West Norfolk.

That’s why KLFM and Stebbings Car Supermarket has launched our Swim Safe Summer Campaign as the schools break up for the holidays.

We’re hearing from those who’ve lost loved ones and emergency services to share the message about staying safe at the coast, rivers and lakes. We've also gone back to the scenes of drownings and places where people have been washed out to sea to make sure this doesn’t happen again.

We’ve also worked with the RNLI to learn the life-saving techniques that can make all the difference if you get into trouble in the cold water.


"Everyone who falls into cold water unexpectedly wants to follow the same instinct: to swim hard and fight the water. But when you fight it, the chances are, you’ll lose. Instead, you need to stay calm and #FloatToLive."

Listen to KLFM throughout the Summer Holidays to hear these important messages and to get the latest safety advice from our News Team.