Don't fall for fake Facebook pages

Don't fall for fake Facebook pages

Published by KLFM
10:40am 1st August 2020.

We are continuing to receive reports of fake pages on Facebook claiming to be well-known brands or retail chains. 

Recently we have also had reports of local Norfolk business and visitor attractions being targeted with Facebook pages using their names and often using imagery copied from the genuine page.


The fake sites then attempt to get people to engage with the page by claiming to be offering discounts, prizes and giveaways. Sometimes this will be by asking you to like, share and comment on the posting, which increases the reach of the fake page, others provide links to other sites that you must follow as part of the competition entry and in some cases both.


If you see a competition post on Facebook, before you click on it, take a moment to check:

    • Is the page verified? Public figures, media comanies and larger brands can apply to Facebook for the blue verification tick. Although this is not open to smaller companies
    • Look at the name closely, some fake pages will alter the name of the genuine page slightly by adding additional punctuation or change spaces between parts of the name
    • Take a closer look at the page including the page history, when was registered?
    • What other posts have they made? If the only posts are recent or it is limited to just the offer or giveaway take this is a warning sign
    • Look around the page, is there the information there you would expect to see? Many fake pages leave these areas blank
    • How many followers does the page have? Well-known brands will have high figures where as a recently registered page will still be on low numbers
    • What information is being asked for? Many of these fake pages will say you need to ?complete a quick survey? as part of claiming process. Never give
    • any personal information unless you know exactly who you are giving it to and what they are going to do with it
    • If they are asking for financial or banking information to enter a competition, stop and leave the page immediately
    • If you can't be sure about the authenticity of a Facebook page, do not interact with it.


If you have responded to what you now think could be a Fake Facebook page:

  • If you have liked, shared and commented be aware you could be targeted with further scams postings or contacts
  • If you have given personal information like email addresses or contact numbers be aware for scam contacts via these routes
  • If you have given banking or financial information, contact your bank or card provider
  • immediately to protect your accounts

You can report Fake Facebook pages, or other scam contacts to Trading Standards by contacting our partners the Citizens Advice consumer helpline on
0808 223 1133.