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ON AIR BEN NORRIS

Youth football team go smoke-free

Football Pitch

Published at 7:31am 23rd September 2017.

A West Norfolk football team's trying to make its sidelines smoke-free.

Shouldham YFC are the champions for the scheme in our area, aiming to stop kids being tempted to take up smoking and Vaping.

The habit's the biggest cause of preventable deaths in Norfolk.

Norfolk Smokefree sidelines, is a collaboration between Norfolk County FA, Active Norfolk, Smoke Free Norfolk, Healthy Norwich at Norwich CCG, Norfolk County Council Public Health and West Norfolk District Council.

Children and young people are at risk the more they are exposed to smoke and the acceptance of smoking in our society.

Furthermore, young people are most at risk of becoming smokers themselves if they grow up in communities where smoking is the norm.

The aim of Tobacco Control is to change social norms and work to prevent the uptake of smoking.

One approach to address this is to promote outside spaces used by children and young people as voluntary smokefree areas.

Phil Riedlinger, Chairman, said:

"The move for our club to adopt a smokefree sidelines policy complements our club's desire to create a healthy, family friendly environment.

"This smokefree policy is designed to cover both tobacco and Vaping.

"We believe that such an environment and image will be advantageous in attracting new members and positively promoting the club within our local community.

"Adopting smokefree sidelines is not about targeting smokers unfairly, but more asking current smokers and Vape users to be aware of their visibility to children who may see them smoking. The idea is to encourage smokers to either refrain from smoking during the match or to move away from the sidelines and smoke where children and young adults are not present.

"As a sports club actively involved in health promotion we want to support our members and supporters who want to consider quitting. This is done through ongoing promotion and developing as active role models to the children and young people involved in our club."